WHAT YOU MAKE OF IT

In 2021 got2b launched its first Make-up Range. The uniqueness was, that all products were created together with more than 60 co-creators. Therefore, got2b wanted a whole new Instagram Channel and a fitting campaing. As the lead copywriter i developed the idea, concept, took care of the shoot, recorded interviews and found Content concepts for the new instagram channel.

With our campaign, we don’t want to tell consumers which look to wear or how to use our products, because: MAKE-UP IS WHAT YOU MAKE OF IT. Play around, experiment with it, mess it up, reinvent yourself. But fucking express yourself!