FEELS LIKE UGG

For Zalando X Ugg, I had the pleasure to support the creative department of 27km in the development of the concept and film as a copywriter. To let users experience the unique comfort of UGG, we decided to create an ASMR route. Satisfying sounds and vibrant images should transport the UGG feeling directly into the minds and bodies of viewers and give them goosebumps. Fashion-wise, we focused on the Y2K Style, as its currently all over social media and matches the style of the shoes perfectly.