Society often keeps people from truly expressing who they are. People edit themselves, opinions are watered down, culture is curated and even censored. Got2b, on the other hand, encourages uncensored self-expression in all shapes and forms. Starting with eleven content creators who are truly themselves and live their uncensored lives to the fullest. Unedited. Real. Possibly obscene.
As the lead copywriter i developed the idea, concept, found the creators and their stories, took care of the shoot, recorded interviews and brought uncensored to life.
CLIENT Henkel
AGENCY TBWA
DIRECTORS CUT Jens Wirtzfeld / Manuel Portschy / Julian Lindemann / Deveroe / Me
Production: e+p films // Art Direction: Lynn Geppert // Director: Jens Wirtzfeld // Photographers: Sven Jacobsen & Maximilian Baier // Post: Pirates’nParadise