PERWOLL REMAKE

Almost everyone knows the famous conversation from the Perwoll commercials of the 80s „New?“ „No, washed with Perwoll.“ But what many people don’t know is that Perwoll is for more than just wool. It’s suitable for all types of clothing. To demonstrate this benefit in a humorous and sarcastic way, we used the old commercials and created a refreshing remake. In addition to the main spot, we also developed several short formats with real insights that highlight how Perwoll permanently renews clothes.

As a freelance copywriter, I supported the lead team in developing the concept and writing the spots.